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ASOS backlash for listing UK size 10 as ‘large’

ASOS and Pull & Bear have been criticised on social media for describing a pair of size 10 shorts as “large”.

Twitter user Hollie posted a screenshot of the item.

Since then, many people have left comments including: “No wonder girls think they’re fat when a large is a size 10.”

Newsbeat has contacted both ASOS and Pull & Bear for comment.

Since sharing the tweet, it’s had more than 2000 likes and has been shared nearly 600 times.

https://twitter.com/GrrlGhost/status/864825390711414785

Many of the tweets address how sizing items in this way is dangerous.

https://twitter.com/samlovesalfie/status/865101707872788480&hide_thread=true

Some also show concern that this type of sizing could promote a negative perception of body image for women.

“I was size 10 once in my life ever and it was when I was anorexic,” says Maeve McQuillan.

“Calling it ‘large’ is not good,” she adds.

Pull & Bear is owned by Spanish company Inditex, who also run Zara, Bershka and Mango.

https://twitter.com/Machneas/status/864862532581896193

Maeve also tweets to say “In Zara, a 12 is an XL… it’s just not statistically accurate.”

https://twitter.com/OiAbs/status/864860422419230720&hide_thread=true

Size guide

The size guide from the Pull & Bear website matches up sizes XS-XL with European sizes but not UK ones.

It lists a ‘Large’ here as a EU 40, which in UK sizing would be a 14, not a 10.

The online brand Glamorous uses sizes Small, Medium and Large and lists them as a 10, 12 and 14 respectively.

Other stores Topshop, Pretty Little Thing and Boohoo list their shorts by dress size.

It has not been established whether ASOS or Pull & Bear are responsible for the listing of the item, but ASOS have apologised to the original poster on Twitter.

https://twitter.com/ASOS_HeretoHelp/status/864946340136198145&hide_thread=true

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